A practical guide for developer relations professionals. Written by practitioners, for practitioners.
Developer Relations Activity Patterns catalogs proven patterns for building, scaling, and sustaining effective developer relations programs. Whether you’re a solo DevRel or part of a large team, this book provides a shared vocabulary and battle-tested approaches for your work.
With the publication of the book in February 2026, we finally brought to a close a process that had been going on for over two years, across two continents (bear with me), countless discussions, and needless to say a ton of hard work. It’s not common in the technical space, but readers sometimes want to know the “story behind the book”—questions like, “Why did you choose this topic? What was your motivation for writing it? How did you get started on the project? Did you have any other projects that were competing with this one? Why did you decide to write a book about this?” So, in the interests of those who are curious, I figured it’d be a good way to kick off a blog on the book by writing a blog about the book. ...